Privacy Policy for Acer Taxi
Last updated: 01-May-2026
Welcome to Acer Taxi (http://acertaxi.uk). We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.
1. Who We Are
Acer Taxi is the “Data Controller” and is responsible for your personal data.
Business Name: Acertaxi
Address: 5, Minster Close, Taunton, TA14L B
Email Address: booking@acertaxi.uk
Phone Number: 07799 524764
2. The Data We Collect About You
When you use our website or book a taxi, we may collect, use, store, and transfer different kinds of personal data about you, including:
Identity Data: First name and last name.
Contact Data: Email address and telephone numbers.
Booking/Logistical Data: Pick-up addresses, drop-off destinations, flight numbers (for airport transfers), dates, and times of travel.
Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, and operating system.
Usage Data: Information about how you use our website and services.
(Note: We do not process or store any online payments or credit card information through our website. All payments are made directly to the driver.)
3. How Is Your Personal Data Collected?
We use different methods to collect data from and about you, including:
Direct Interactions: You may give us your Identity, Contact, and Booking Data by filling in forms on our site (such as quote requests or booking forms) or by corresponding with us by phone or email.
Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment and browsing actions using cookies and server logs.
4. How We Use Your Personal Data
Under the UK GDPR, we will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Performance of a Contract: To process and fulfill your taxi booking and communicate with you regarding your journey.
Legitimate Interests: To study how customers use our services, to keep our website updated and secure, and to grow our business.
Legal Obligation: To comply with a legal or regulatory obligation.
5. Cookies
If you leave a comment or use our booking forms, you may opt-in to saving your details in cookies for convenience. We also use strictly necessary cookies to ensure the website functions securely. [If you use Google Analytics or Facebook Pixel, add: We also use third-party analytics cookies to understand how visitors interact with our site. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.]
6. Disclosures of Your Personal Data
We do not sell your personal data. However, we may share your data with trusted third parties to facilitate our services, including:
IT and system administration service providers (such as our website host).
Dispatch and driver management software.
Professional advisers (lawyers, bankers, auditors, and insurers) based in the UK.
7. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. Access to your personal data is limited to those employees, agents, and contractors who have a business need to know.
8. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact and Identity Data) for six years for tax and business reporting purposes.
9. Your Legal Rights
Under certain circumstances, you have rights under UK data protection laws in relation to your personal data, including the right to:
Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
Right to withdraw consent.
If you wish to exercise any of the rights set out above, please contact us at enquiry@acertaxi.uk.